The RSPB recently invested in the redesign of their virtual gift range. Essentially, this is a donation to the organisation under the guise of sponsoring a habitat or species. This range is of great importance to the RSPB, as it provides a retail platform for the organisation to promote its work and be seen as the UK’s conservation charity that is making a difference for nature, whilst generating an invaluable income stream. We tasked Out of the Bleu with the job of creating a dynamic, inspiring and empowered suite of gift cards that would have visual impact in our retail stores and engage with our supporter base. They delivered on all fronts! Jayne was a rock when it came to liaising with external contacts and assisted in the satisfactory resolution of issues we encountered with printing the cards. They managed to deliver a range of designs that adhered to RSPB brand guidelines, whilst still injecting a ‘personality’ that would appeal to our customer base. The finished card designs look excellent and are a testament to the ingenuity and perseverance of Out of the Bleu when tackling this complicated project. We are very happy with the service that we have received.
Rebecca Porter, Assistant Buyer